In-person, virtual, or hybrid? That’s not the question. Ask: What is my goal, and what are the alternatives?

I’ve done a good bit of video, but recently started a couple of podcasts. One, oddly enough by some accounts, is for my homeowners association. I’ve done another, a tech-oriented podcast as my alter ego, Old Desert Lizard. If you’re interested in starting a podcast, I have some suggestions, ideas, and helpful tips for you.

What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.